Today many of these small businesses (and some large businesses) are faith-based, from large Christian bookstores and publishing houses, to “Mom and Pop” cleaning companies and plumbers. What makes these small businesses Christian isn’t necessarily the product or service they offer, but the fact that the owners adhere to Christian business principles and ethics and expect their employees to do the same. Customer find this appealing because they feel the company is more likely to deliver on its promises than secular companies. Many Christian businesses are restaurants, clubs, and coffee shops, where entertainment is Christian music and speakers. If you have an entrepreneurial spirit, enjoy working with people or in a retail environment, working for a small Christian business may be the right choice for you.
You know this one already. You include links to products you are promoting as an affiliate and every time somebody buys the product, you get a commission. With a blog, you can integrate advertising with content to make it even more likely you’ll get the sale. For example, you could do a product review—which is useful content—and then include a link to buy the product under an affiliate link.
Former Starbucks Chairman and CEO Howard Schultz initially thought playing Italian opera music over store speakers would accentuate the Italian coffeehouse experience he was attempting to replicate. But customers saw things differently and didn’t seem to like arias with their espressos. As a result, Schultz jettisoned the opera and introduced comfortable chairs instead.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.