People are changing the way they search and consume content on the internet. No longer is it just text rich articles that people read from finding them on a Google search. Internet users are now getting more engaged with rich media such as videos. Because they are more engaged, Vloggers are able to leverage this to their financial gain. Vloggers can make millions of dollars a year from their audiences.
Through the heart of any successful new business, venture beats the lifeblood of steady cash flow — essential for purchasing inventory, paying rent, maintaining equipment and promoting the business. The key to staying in the black is rigorous bookkeeping of income versus expenses. And since most new businesses don’t make a profit within the first year, by setting money aside for this contingency, entrepreneurs can help mitigate the risk of falling short of funds. Related to this, it’s essential to keep personal and business costs separate, and never dip into business funds to cover the costs of daily living.
According to Christopher Rea and Nicolai Volland, cultural entrepreneurship is "practices of individual and collective agency characterized by mobility between cultural professions and modes of cultural production", which refers to creative industry activities and sectors. In their book The Business of Culture (2015), Rea and Volland identify three types of cultural entrepreneur: "cultural personalities", defined as "individuals who buil[d] their own personal brand of creativity as a cultural authority and leverage it to create and sustain various cultural enterprises"; "tycoons", defined as "entrepreneurs who buil[d] substantial clout in the cultural sphere by forging synergies between their industrial, cultural, political, and philanthropic interests"; and "collective enterprises", organizations which may engage in cultural production for profit or not-for-profit purposes.[47]
Three thinkers were central to the inclusion of entrepreneurs: Joseph Schumpeter, Frank Knight, and Israel Kirzner. Schumpeter suggested that entrepreneurs – not just companies – were responsible for the creation of new things in the search of profit. Knight focused on entrepreneurs as the bearers of uncertainty and believed they were responsible for risk premiums in financial markets. Kirzner thought of entrepreneurship as a process that led to the discovery.
"Entrepreneurship is the ability to recognize the bigger picture, find where there's an opportunity to make someone's life better, design hypotheses around these opportunities and continually test your assumptions. It's experimentation: Some experiments will work; many others will fail. It is not big exits, huge net worth or living a life of glamour. It's hard work and persistence to leave the world a better place once your time here is done." –Konrad Billetz, co-founder and co-CEO of Offset Solar
Facebook and Twitter are still the top business networks, but businesses often tend to struggle with more visual platforms like Instagram, Pinterest, Tumblr and Snapchat. All of these platforms have huge consumer audiences, but many businesses don't realize how big they really are, how effective they can be and how to make them work for their brand. If you have a background in social media marketing and a passion for photography, focusing your consulting business on one specific platform, like Instagram, can be a great way to make money while helping other businesses improve their content and achieve their business goals.
"Entrepreneurship is the ability to recognize the bigger picture, find where there's an opportunity to make someone's life better, design hypotheses around these opportunities and continually test your assumptions. It's experimentation: Some experiments will work; many others will fail. It is not big exits, huge net worth or living a life of glamour. It's hard work and persistence to leave the world a better place once your time here is done." –Konrad Billetz, co-founder and co-CEO of Offset Solar
By building an extensive following, this will allow you to gain profit by attracting key advertisers or get commissions by promoting other brand products (think affiliate). Blogging is big business; just ask Heather from Dooce.com. She’s a mom that blogs daily about her children and pets and has successfully turned her daily adventures into a very lucrative business by simply making money blogging. One of my favourite ways to make money from a blog is by creating your own online course.
