Paradoxically, while customers value high-touch telephone access, they also expect a highly polished website. Even if your business isn’t in a high-tech industry, entrepreneurs still must exploit internet technology to get their message across. A startup garage-based business can have a superior website than an established $100 million company. Just make sure a live human being is on the other end of the phone number listed.
Nice post but while it sounds good in theory, faith based businesses don’t work well. My first passion as a Christian who loves tech was to create a business that would serve the community. I started from an events platform to an online radio station. I did this because I identified gaps in the market. There wasn’t any doubt that it would meet a need. However, most people wanted to use the services for free. Had many who came for what they could get and then left when they were asked to pay. They seem happy to pay with a “God will bless you”. However after many God bless you, there were no money to keep things afloat and they fail miserably.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.