Former Starbucks Chairman and CEO Howard Schultz initially thought playing Italian opera music over store speakers would accentuate the Italian coffeehouse experience he was attempting to replicate. But customers saw things differently and didn’t seem to like arias with their espressos. As a result, Schultz jettisoned the opera and introduced comfortable chairs instead.

Gifts you can feel good about giving All’s Fair brings fair-trade coffee, tea, nativities, crosses, collectables, clothes and other items to San Antonio, Texas, from all over the world. Fair trade means no slave labor or sweatshops, and no environmentally unfriendly practices. All’s Fair is committed to making San Antonio — and the world — a better place.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.
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