New consultants can choose between two business kits to start, costing $125 and $175. The contents of the starter kits change seasonally, but will always contain business supplies and catalogs to help you get started. There are no minimum quotas or monthly fees and you earn 25% commission on sales, so this type of opportunity would be perfect for someone who wanted to make a casual side income.
If you know the ins and outs of search engines and have technical skills in platforms like Google Ads and Google Analytics, becoming an SEO consultant can be a lucrative option for you. Many small business owners don't realize how much of an impact search engine optimization (SEO) can have on their business. Start your online consulting business by educating those business owners on the power of SEO to help transform their websites and increase their conversion rates.
Economist Joseph Schumpeter (1883–1950) saw the role of the entrepreneur in the economy as "creative destruction" – launching innovations that simultaneously destroy old industries while ushering in new industries and approaches. For Schumpeter, the changes and "dynamic disequilibrium brought on by the innovating entrepreneur [were] the norm of a healthy economy". While entrepreneurship is often associated with new, small, for-profit start-ups, entrepreneurial behavior can be seen in small-, medium- and large-sized firms, new and established firms and in for-profit and not-for-profit organizations, including voluntary-sector groups, charitable organizations and government.
"Entrepreneurship is an unavoidable life calling pursued by those who are fortunate enough to take chances. [They are] optimistic enough to believe in themselves, aware enough to see problems around them, stubborn enough to keep going, and bold enough to act again and again. Entrepreneurship is not something you do because you have an idea. It's about having the creativity to question, the strength to believe and the courage to move." –Jordan Fliegel, managing director of Techstars
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.