Stanford University economist Edward Lazear found in a 2005 study that variety in education and work experience was the most important trait that distinguished entrepreneurs from non-entrepreneurs[105] A 2013 study by Uschi Backes-Gellner of the University of Zurich and Petra Moog of the University of Siegen in Germany found that a diverse social network was also important in distinguishing students that would go on to become entrepreneurs.[106][107]
Project entrepreneurs are exposed repeatedly to problems and tasks typical of the entrepreneurial process.[73] Indeed, project-entrepreneurs face two critical challenges that invariably characterize the creation of a new venture: locating the right opportunity to launch the project venture and assembling the most appropriate team to exploit that opportunity. Resolving the first challenge requires project-entrepreneurs to access an extensive range of information needed to seize new investment opportunities. Resolving the second challenge requires assembling a collaborative team that has to fit well with the particular challenges of the project and has to function almost immediately to reduce the risk that performance might be adversely affected. Another type of project entrepreneurship involves entrepreneurs working with business students to get analytical work done on their ideas.

An entrepreneurial resource is any company-owned asset that has economic value creating capabilities. Economic value creating both tangible and intangible sources are considered as entrepreneurial resources. Their economic value is generating activities or services through mobilization by entrepreneurs.[131] Entrepreneurial resources can be divided into two fundamental categories: tangible and intangible resources.[132]


"Entrepreneurship is the mindset that allows you to see opportunity everywhere. It could be a business idea, but it could also be seeing the possibilities in the people who can help you grow that business. This ability to see many options in every situation is critically important; there will be unending challenges that will test your hustle." – Preeti Sriratana, co-founder and chief strategy officer of Sweeten
The concept of HOUSE BLEND CAFE developed over the course of several years of dreaming of a creative way to connect with people and impact lives - 100% of net profits are used to love and serve people in the local community and around the world (feeding the homeless, funding services for women and children in need, home renovation projects and helping to restore neighborhoods, supporting other people who have a heart to serve, and starting other HOUSE BLEND CAFE’s in other communities).
This is a man who on our first envelope job bought us our furnace gas heater by paying us upfront half the money he would have topay when the job was done. He was so concerned we had no heat he paid us before we even started writing out the envelopes…I felt so bad to see when I called him 2 months ago someone answered it but was not him or his family. I fear he lost his home:( If he hasn’t we would still be in the back of his mind for envelope work knowing we are his people to get the job done.
In the 2000s, usage of the term "entrepreneurship" expanded to include how and why some individuals (or teams) identify opportunities, evaluate them as viable, and then decide to exploit them.[13] The term has also been used to discuss how people might use these opportunities to develop new products or services, launch new firms or industries, and create wealth.[14] The entrepreneurial process is uncertain because opportunities can only be identified after they have been exploited.[15]
Christian businesses come in all types and sizes, and need a variety of employees. Many small Christian businesses are retail stores, restaurants, cafes, or coffeehouses, while others provide security systems, tax advice, or cleaning services. Just as there are limitless possibilities for secular businesses, there is no limit to the type of business that can be faith-based. As long as the business owners adhere to Biblical principles and require employees to do the same, the business is considered a Christian business. Employees are needed to man cash registers, answer phones, cook and serve food, or otherwise help to meet customers’ needs. Larger Christian businesses such as publishers and manufacturers of Christian products hire the full gamut of employees, from sales representatives and executives to assembly workers and maintenance crew members.
And don’t forget social media as a home-based business. Many churches, other non profit charities, and business owners NEED to advertise via social media. You can either be hired to do theirs or become a consultant who trains their staff. Many churches don’t know the Internet laws like an avid social media user does. They’ll need someone to teach them how to use social media and protect their organization while doing it. Ask me how I know. 😉 My husband and I have worked with some organizations who refused to listen and they ended up with some scandals. Take a gander at what happened to Pastor Alios Bell’s ministry reputation when someone who knows social media happened upon her indiscretion at Applebee’s. Google it. It went viral.
Michelacci and Schivardi[130] are a pair of researchers who believe that identifying and comparing the relationships between an entrepreneur's earnings and education level would determine the rate and level of success. Their study focused on two education levels, college degree and post-graduate degree. While Michelacci and Schivardi do not specifically determine characteristics or traits for successful entrepreneurs, they do believe that there is a direct relationship between education and success, noting that having a college knowledge does contribute to advancement in the workforce.
Just Jewelry’s items range from $12 – $28, making it accessible to more people. To start selling as a Just Jewelry consultant, you must buy a $99 starter kit, valued at $241. With this kit, you receive a sample of their jewelry and a business kit. From the start, new consultants receive 30% discount on their jewelry collection and 10% discount on their boutique. Once you purchase $300 in jewelry and boutique, you start to receive a 50% discount on all jewelry purchases and 30% off boutique items. Another way to receive the bigger percentage immediately is to purchase the $399 starter kit, valued at $749. Included in this is $650 worth of jewelry, business kit, and a website and email account.

^ Laureiro-Martínez, Daniella; Canessa, Nicola; Brusoni, Stefano; Zollo, Maurizio; Hare, Todd; Alemanno, Federica; Cappa, Stefano F. (22 January 2014). "Frontopolar cortex and decision-making efficiency: comparing brain activity of experts with different professional background during an exploration-exploitation task". Frontiers in Human Neuroscience. 7: 927. doi:10.3389/fnhum.2013.00927. PMC 3897871. PMID 24478664.
Facebook and Twitter are still the top business networks, but businesses often tend to struggle with more visual platforms like Instagram, Pinterest, Tumblr and Snapchat. All of these platforms have huge consumer audiences, but many businesses don't realize how big they really are, how effective they can be and how to make them work for their brand. If you have a background in social media marketing and a passion for photography, focusing your consulting business on one specific platform, like Instagram, can be a great way to make money while helping other businesses improve their content and achieve their business goals.

Financial success – Most entrepreneurs realize they aren't going to be overnight billionaires, but that doesn't mean they aren't at least a little bit seduced by the potential of making a ton of money. Some may want to establish a financial safety net for themselves and their families, while others are looking to make a huge profit by creating the next big thing.
Of course, it’s important to pay yourself a realistic salary that allows you to cover essentials, but not much more — especially where investors are involved. Of course, such sacrifices can strain relationships with loved ones who may need to adjust to lower standards of living and endure worry over risking family assets. For this reason, entrepreneurs should communicate these issues well ahead of time, and make sure significant loved ones are spiritually on board.
I’ve found that fear often stops aspiring consultants from starting a consulting business–or any business–and on my blog, I talk about how to overcome those fears. I also talk about practical, concrete things you can do to start and run a successful consulting business, along with tools, tips, tricks, and techniques for automating your business and keeping costs to a minimum. The info I give is applicable to most other types of businesses as well.
By using the roots of their faith, they have been able to spend so little on marketing that they are a debt free company. Joe and Steve depend on their service oriented business model to keep their company at the forefront of the EHR field. This dedication to their faith and their clients has enabled them to gain over 2,000 customers without lifting a finger in the marketing realm.

According to Christopher Rea and Nicolai Volland, cultural entrepreneurship is "practices of individual and collective agency characterized by mobility between cultural professions and modes of cultural production", which refers to creative industry activities and sectors. In their book The Business of Culture (2015), Rea and Volland identify three types of cultural entrepreneur: "cultural personalities", defined as "individuals who buil[d] their own personal brand of creativity as a cultural authority and leverage it to create and sustain various cultural enterprises"; "tycoons", defined as "entrepreneurs who buil[d] substantial clout in the cultural sphere by forging synergies between their industrial, cultural, political, and philanthropic interests"; and "collective enterprises", organizations which may engage in cultural production for profit or not-for-profit purposes.[47]


Having a blog may seem like an outdated business strategy, since nearly everybody already has one, but the competition should not deter you from starting this online business journey. If you love writing or have important information to share, blogging may be a profitable business for you. Starting a blog as a business is very simple with website builders like Weebly and WordPress, but the key to success is consistency and quality. To gain a steady following, you must continually write and produce high-quality content that provides value to your readers. Content that educates, informs or entertains your readers gives them a reason to follow you.
C12 is a fee-for-service for-profit organization that operates on membership dues. Prospective members must be invited to join. C12 is a blend of Christian business leadership best practices and general management tools coupled with Godly counsel, accountability, Christian business coaching, a focus on spiritual values and needs, and practical ways to run businesses based on Biblical principles for the eternal benefit of stakeholders.
In-N-Out Burger http://www.in-n-out.com/  also makes its founders' religious leanings part of its recipe. For instance, "John 3:16" appears on the bottom of soft drink cups, a reference to the Bible passage, "For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life."
The ability of entrepreneurs to work closely with and take advice from early investors and other partners (i.e. their coachability) has long been considered a critical factor in entrepreneurial success.[82] At the same time, economists have argued that entrepreneurs should not simply act on all advice given to them, even when that advice comes from well-informed sources, because entrepreneurs possess far deeper and richer local knowledge about their own firm than any outsider. Indeed, measures of coachability are not actually predictive of entrepreneurial success (e.g. measured as success in subsequent funding rounds, acquisitions, pivots and firm survival). This research also shows that older and larger founding teams, presumably those with more subject expertise, are less coachable than younger and smaller founding teams.
Economist Joseph Schumpeter (1883–1950) saw the role of the entrepreneur in the economy as "creative destruction" – launching innovations that simultaneously destroy old industries while ushering in new industries and approaches. For Schumpeter, the changes and "dynamic disequilibrium brought on by the innovating entrepreneur [were] the norm of a healthy economy".[10] While entrepreneurship is often associated with new, small, for-profit start-ups, entrepreneurial behavior can be seen in small-, medium- and large-sized firms, new and established firms and in for-profit and not-for-profit organizations, including voluntary-sector groups, charitable organizations and government.[11]
For example, California's Silicon Valley is often cited as an example of a well-functioning entrepreneurial ecosystem. The region has a well-developed venture capital base, a large pool of well-educated talent, especially in technical fields, and a wide range of government and non-government programs fostering new ventures and providing information and support to entrepreneurs.
According to Paul Reynolds, founder of the Global Entrepreneurship Monitor, "by the time they reach their retirement years, half of all working men in the United States probably have a period of self-employment of one or more years; one in four may have engaged in self-employment for six or more years. Participating in a new business creation is a common activity among U.S. workers over the course of their careers".[36] In recent years, entrepreneurship has been claimed as a major driver of economic growth in both the United States and Western Europe.

The American-born British economist Edith Penrose has highlighted the collective nature of entrepreneurship. She mentions that in modern organizations, human resources need to be combined in order to better capture and create business opportunities.[41] The sociologist Paul DiMaggio (1988:14) has expanded this view to say that "new institutions arise when organized actors with sufficient resources [institutional entrepreneurs] see in them an opportunity to realize interests that they value highly".[42] The notion has been widely applied.[43][44][45][46]
Differences in entrepreneurial organizations often partially reflect their founders' heterogenous identities. Fauchart and Gruber have classified entrepreneurs into three main types: Darwinians, communitarians and missionaries. These types of entrepreneurs diverge in fundamental ways in their self-views, social motivations and patterns of new firm creation.[92]
An entrepreneurial resource is any company-owned asset that has economic value creating capabilities. Economic value creating both tangible and intangible sources are considered as entrepreneurial resources. Their economic value is generating activities or services through mobilization by entrepreneurs.[131] Entrepreneurial resources can be divided into two fundamental categories: tangible and intangible resources.[132]
There have been over 100 lawsuits against the contraception coverage mandate in the Affordable Care Act, with a majority of them being filed by so-called “faith-based” businesses. In some cases, with religious educational institutions like Notre Dame, the affiliation makes sense. In others, such as Hobby Lobby, the designation becomes a little more tenuous. After all, does giving millions of dollars in profit to religious groups and organizations really mean that you yourself are a faith-based business? Or does it just mean you’re using your own specific belief system when you are trying to whittle down your profits in order to minimize your tax liability?
Project entrepreneurs are exposed repeatedly to problems and tasks typical of the entrepreneurial process.[73] Indeed, project-entrepreneurs face two critical challenges that invariably characterize the creation of a new venture: locating the right opportunity to launch the project venture and assembling the most appropriate team to exploit that opportunity. Resolving the first challenge requires project-entrepreneurs to access an extensive range of information needed to seize new investment opportunities. Resolving the second challenge requires assembling a collaborative team that has to fit well with the particular challenges of the project and has to function almost immediately to reduce the risk that performance might be adversely affected. Another type of project entrepreneurship involves entrepreneurs working with business students to get analytical work done on their ideas.
A private, nonprofit organization whose purpose is to connect business men and women of the western world with entrepreneurs of the developing world in order to help these entrepreneurs create and build sustaining businesses that will enable them to improve the standard of living in their communities, fund the work of their local churches, and raise the social impact of Christians in their country.

It’s a question that came to the forefront with Eden Foods, a self-proclaimed “faith-based” business challenging the contraception mandate. Although the owner filed suit out of religious objection to covering birth control, he admitted to reporter Irin Carmon he really didn’t care one way or the other, he just didn’t want to pay for it. “Because I don’t care if the federal government is telling me to buy my employees Jack Daniel’s or birth control. What gives them the right to tell me that I have to do that? That’s my issue, that’s what I object to, and that’s the beginning and end of the story.”

The concept of HOUSE BLEND CAFE developed over the course of several years of dreaming of a creative way to connect with people and impact lives - 100% of net profits are used to love and serve people in the local community and around the world (feeding the homeless, funding services for women and children in need, home renovation projects and helping to restore neighborhoods, supporting other people who have a heart to serve, and starting other HOUSE BLEND CAFE’s in other communities).


The ability of entrepreneurs to work closely with and take advice from early investors and other partners (i.e. their coachability) has long been considered a critical factor in entrepreneurial success.[82] At the same time, economists have argued that entrepreneurs should not simply act on all advice given to them, even when that advice comes from well-informed sources, because entrepreneurs possess far deeper and richer local knowledge about their own firm than any outsider. Indeed, measures of coachability are not actually predictive of entrepreneurial success (e.g. measured as success in subsequent funding rounds, acquisitions, pivots and firm survival). This research also shows that older and larger founding teams, presumably those with more subject expertise, are less coachable than younger and smaller founding teams.
Scholars interested in nascent entrepreneurship tend to focus less on the single act of opportunity exploitation and more on the series of actions in new venture emergence,[66][69],.[68] Indeed, nascent entrepreneurs undertake numerous entrepreneurial activities, including actions that make their businesses more concrete to themselves and others. For instance, nascent entrepreneurs often look for and purchase facilities and equipment; seek and obtain financial backing, form legal entities, organize teams; and dedicate all their time and energy to their business[70]

You can use your marketing skills to show business owners the benefits of using analytics data, strategic keywords and content structure to gain more organic web traffic. If you are unfamiliar with SEO or want to brush up on your digital marketing skills, you can reference Moz's Beginner's Guide to SEO. Keep in mind that Google's algorithms are always changing, so SEO is something you will need to continue your education on to stay relevant and successful in this field.


Former Starbucks Chairman and CEO Howard Schultz initially thought playing Italian opera music over store speakers would accentuate the Italian coffeehouse experience he was attempting to replicate. But customers saw things differently and didn’t seem to like arias with their espressos. As a result, Schultz jettisoned the opera and introduced comfortable chairs instead.
Purpose – Many entrepreneurs have a clear vision of what they want to accomplish and feel compelled to work tirelessly to make that happen. They genuinely believe they have a product or service that fills a void and are compelled by a single-minded commitment to that goal to keep pushing ahead. They abhor stagnation and would rather fail while moving forward than languish in inactivity.

One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part -- not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
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