Former Starbucks Chairman and CEO Howard Schultz initially thought playing Italian opera music over store speakers would accentuate the Italian coffeehouse experience he was attempting to replicate. But customers saw things differently and didn’t seem to like arias with their espressos. As a result, Schultz jettisoned the opera and introduced comfortable chairs instead.
Muscat, Jan 24 (ONA) Assigned by His Majesty Sultan Qaboos Bin Said, Mohammed bin Al Zubair, Advisor to His Majesty the Sultan for Economic Planning Affairs will sponsor, the day after-tomorrow (Tuesday) the announcement of winners of the 2nd version of the Entrepreneurship Award 2015 in its three main categories, namely Entrepreneurship Award, Small and Medium Enterprises (SMEs) Entrepreneurship Award and Entrepreneurship Supporters Award.
Giving credence to the adage, “find a way to get paid for the job you’d do for free,” passion is arguably the most important component startup business owners must have, and every edge helps. While the prospect of becoming your own boss and raking in a fortune is alluring to entrepreneurial dreamers, the possible downside to hanging one’s own shingle is vast. Income isn’t guaranteed, employer-sponsored benefits go by the wayside, and when your business loses money, your personal assets can take a hit — not just a corporation’s bottom line. But adhering to a few tried and true principals can go a long way in diffusing risk.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.