Larger enterprises can hire an agency or full-time staff member to run their social media accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of a social media presence to spend time developing and implementing a great social media strategy. As a social media consultant, you can help small businesses determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
There have been over 100 lawsuits against the contraception coverage mandate in the Affordable Care Act, with a majority of them being filed by so-called “faith-based” businesses. In some cases, with religious educational institutions like Notre Dame, the affiliation makes sense. In others, such as Hobby Lobby, the designation becomes a little more tenuous. After all, does giving millions of dollars in profit to religious groups and organizations really mean that you yourself are a faith-based business? Or does it just mean you’re using your own specific belief system when you are trying to whittle down your profits in order to minimize your tax liability?
Crypto currency trading is the next big thing in finance. The value of crypto has shot up in recent months with Bitcoin reaching over $18k for just one Bitcoin! You too can get a piece of the action by purchasing crypto currency from one of the bitcoin / crypto exchanges and waiting for the value to increase. I would recommend you do your research before you dive in, and don’t forget to only invest what you can afford to lose.
Starting a new business online requires much less risk than investing your dollars into a brick-and-mortar storefront or downtown office. Because your business is based online, you can reach more potential customers, work from virtually anywhere and make money online without large overheads. With some basic website and communication skills along with a little maintenance know-how, almost anyone can launch a business online and get it up and running in only days. Think you’re ready to become the next big entrepreneur online?
You can use your marketing skills to show business owners the benefits of using analytics data, strategic keywords and content structure to gain more organic web traffic. If you are unfamiliar with SEO or want to brush up on your digital marketing skills, you can reference Moz's Beginner's Guide to SEO. Keep in mind that Google's algorithms are always changing, so SEO is something you will need to continue your education on to stay relevant and successful in this field.
"Entrepreneurship is the mindset that allows you to see opportunity everywhere. It could be a business idea, but it could also be seeing the possibilities in the people who can help you grow that business. This ability to see many options in every situation is critically important; there will be unending challenges that will test your hustle." – Preeti Sriratana, co-founder and chief strategy officer of Sweeten
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.